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Latest news, thoughts, research and how-to guides on digital marketing, SEO, social media and open source from Opace

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How to measure your SEO results and success at digital marketing

Achieving SEO Results

How to measure your SEO results and success at digital marketing

Perfecting your SEO and digital marketing strategy can be a lengthy process. It requires a great deal of care and attention. To this end, you should always measure your SEO results and make sure that your effort is paying off. You can measure the success of your SEO and digital

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Important Google Changes Update – August 2015

Reading Time: 5 minutesHere at Opace, we make it our mission to keep you up to date with the...
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Visual social media marketing – using Pinterest and YouTube for Business

Reading Time: 6 minutes2015 is the year of visual social media content. Visuals help to break...
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Importance of building engagement on social media channels

Reading Time: 4 minutesToday, social media is considered to be one of the best ways businesses can...
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The difficulty of finding a reliable Web Design and SEO company

Reading Time: 6 minutesThe problem If like many businesses our there you’ve hunted around...
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RAR – The Recommended Agencies Register, good for Opace & good for customers too

Reading Time: 3 minutesWe thought we would take the opportunity to write-up about the value...
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The UKITA Quality Mark and our Opace membership

Reading Time: 3 minutesWe previously posted about our our place on the Recommended Agencies...
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Infinite possibilities & revolutionary web design with the Divi 2.4 theme for WordPress

Reading Time: 4 minutesNot every WordPress user is a web designer or developer. With this in mind,...
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Not understanding open source could be your most expensive mistake

Reading Time: 3 minutesHere at Opace, open source is right at the heart of everything we do. Our...
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Factors to consider when choosing an open source website

Reading Time: 4 minutesIn our previous article we explain how not understanding open source could...
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Google introduces starred ratings & reviews from Google+ in AdWords listings

Reading Time: 6 minutesNoticed something different about Google Ads? Last week, Google explained...
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Infographics: An essential component of your digital marketing

Reading Time: 3 minutesInfographics are the hottest new marketing trend so sit up and take note!...
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Opace: The Integrated Approach to SEO & Digital Marketing

Reading Time: 4 minutesIt takes far more than a great SEO strategy to be successful...
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Infographic: How to optimise your CMS or ecommerce site for users & SEO

Reading Time: 4 minutesAre you happy with your website’s performance and/or SEO? Do you...
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Elevated rankings for responsive websites with Google’s mobile-friendly ranking algorithm

Reading Time: 4 minutesGoogle has recently announced that it plans to release a new...
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The ingredients for social media success in 2015

Reading Time: 2 minutesYour social media strategy can be compared to cooking a great meal –...
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Windows 10 is on its way – here’s what you need to know

Reading Time: 3 minutesMicrosoft recently released more information at their Windows 10 event...
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Infographic: Responsive Web Design (RWD) and how this will impact SEO

Reading Time: 5 minutesWhat is Responsive Web Design (RWD)? Wikipedia Definition: Responsive Web...
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Infographic: How to overcome a Google Penguin penalty and boost rankings with positive SEO techniques

Reading Time: 4 minutes  What is a Google Penguin Penalty? The Google Penguin algorithm...
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What technology and digital marketing changes can we expect to see in 2015?

Reading Time: 4 minutes2014 has been an interesting year for the internet and social media. We...
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How to best utilise social media over the Christmas holiday period

Reading Time: 3 minutesChanging the routine We are all used to being in a routine when it comes to...
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Has ?being connected? made us disconnected from ourselves?

Reading Time: 3 minutesA nation obsessed with technology and social media After publishing my...
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Penguin 3.0 update and a client case study 2014

Reading Time: 6 minutesWhilst marketers and SEO experts around the world were left panicking...
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How to start a virtual business

Reading Time: 4 minutesSetting up a business can be an expensive proposition, especially if you go...
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A first look at Facebook?s new ?Rooms? app

Reading Time: 3 minutesWhat are Facebook’s ‘Rooms’? Facebook recently released...
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Social Media – Is it time for something new?

Reading Time: 3 minutesRecently we’ve seen a surge in popularity for new social networks...
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What Google’s takeover of Twitch would have meant for content creators

Reading Time: 4 minutesRecent rumours almost became reality when Google were supposedly confirmed...
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Celebrities take to social media with buckets of ice for the ?ALS ice bucket challenge?

Reading Time: 3 minutesUnless you’ve been living under a rock for the last month,...
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Establishing objectives for your social media campaigns

Reading Time: 3 minutesWhen small businesses decide to take on social media, not all have a...
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Have Microsoft lost their way?

Reading Time: 3 minutesMicrosoft once enjoyed dominance with the popularity of PCs and its Windows...
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