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Latest news, thoughts, research and how-to guides on digital marketing, SEO, social media and open source from Opace

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The Essential SEO Toolkit V2 – a Google Chrome Extension (SEO Analysis Tool) from Opace

Opace Essential SEO Toolkit

The Essential SEO Toolkit V2 – a Google Chrome Extension (SEO Analysis Tool) from Opace

Editor’s Note:??Version 1 of our Essential SEO Toolkit was released in November 2018. It's long overdue but we have now developed a new-and-improved v2, which adds some useful new features as well as a fresh facelift. The new version is due to go live on the Google Web Store this

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Visual social media marketing – using Pinterest and YouTube for Business

2015 is the year of visual social media content. Visuals help to break through the clutter of...
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Importance of building engagement on social media channels

Today, social media is considered to be one of the best ways businesses can engage with their...
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The difficulty of finding a reliable Web Design and SEO company

The problem If like many businesses our there you’ve hunted around for a reliable web...
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RAR – The Recommended Agencies Register, good for Opace & good for customers too

We thought we would take the opportunity to write-up about the value of the Recommended...
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The UKITA Quality Mark and our Opace membership

We previously posted about our our place on the Recommended Agencies Register. Many of our...
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Infinite possibilities & revolutionary web design with the Divi 2.4 theme for WordPress

Not every WordPress user is a web designer or developer. With this in mind, WordPress theme...
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Not understanding open source could be your most expensive mistake

Here at Opace, open source is right at the heart of everything we do. Our ethos from the beginning...
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Factors to consider when choosing an open source website

In our previous article we explain how not understanding open source could be your most expensive...
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Google introduces starred ratings & reviews from Google+ in AdWords listings

Noticed something different about Google Ads? Last week, Google explained that starred...
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Infographics: An essential component of your digital marketing

Infographics are the hottest new marketing trend so sit up and take note! Many websites are using...
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Opace: The Integrated Approach to SEO & Digital Marketing

It takes far more than a great SEO strategy to be successful online. Don’t get us...
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Infographic: How to optimise your CMS or ecommerce site for users & SEO

Are you happy with your website’s performance and/or SEO? Do you think it is meeting the...
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Elevated rankings for responsive websites with Google’s mobile-friendly ranking algorithm

Google has recently announced that it plans to release a new mobile-friendly ranking...
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The ingredients for social media success in 2015

Your social media strategy can be compared to cooking a great meal – if you want the best...
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Windows 10 is on its way – here’s what you need to know

Microsoft recently released more information at their Windows 10 event at it has gotten a lot...
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Infographic: Responsive Web Design (RWD) and how this will impact SEO

What is Responsive Web Design (RWD)? Wikipedia Definition: Responsive Web Design (RWD) is an...
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Infographic: How to overcome a Google Penguin penalty and boost rankings with positive SEO techniques

  What is a Google Penguin Penalty? The Google Penguin algorithm targets specific types of...
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What technology and digital marketing changes can we expect to see in 2015?

2014 has been an interesting year for the internet and social media. We have seen things such as...
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How to best utilise social media over the Christmas holiday period

Changing the routine We are all used to being in a routine when it comes to our company’s...
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Has ?being connected? made us disconnected from ourselves?

A nation obsessed with technology and social media After publishing my previous blogs about...
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Penguin 3.0 update and a client case study 2014

Whilst marketers and SEO experts around the world were left panicking...
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How to start a virtual business

Setting up a business can be an expensive proposition, especially if you go the traditional brick...
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A first look at Facebook?s new ?Rooms? app

What are Facebook’s ‘Rooms’? Facebook recently released their latest app...
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Social Media – Is it time for something new?

Recently we’ve seen a surge in popularity for new social networks such as...
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What Google’s takeover of Twitch would have meant for content creators

Recent rumours almost became reality when Google were supposedly confirmed to be...
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Celebrities take to social media with buckets of ice for the ?ALS ice bucket challenge?

Unless you’ve been living under a rock for the last month, you’ll already know about...
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Establishing objectives for your social media campaigns

When small businesses decide to take on social media, not all have a strategy or clearly defined...
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Have Microsoft lost their way?

Microsoft once enjoyed dominance with the popularity of PCs and its Windows operating system which...
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